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How To Install Wordpress 2.5 In 5 Easy Steps

March 10th, 2010

WordPress has never been simpler to install than the latest version. In this article, I will describe how to install WordPress 2.5.

INSTALL WORDPRESS IN FIVE SIMPLE STEPS

(1) Download WordPress

The first installation step is to Download WordPress from http://wordpress.org/download/. I made a directory on my PC called “wordpress” in which to collect the files and images I will use for my WordPress installation and customization. Once the download competed, I saved the .zip file.

(2) Unzip WordPress

After saving the file, I opened it with the zip/unzip program I use, and selected all of the files. Since I will be testing and modifying Wordpress locally to start with, I “extracted” the files to the root directory of the Apache server I use for my PC test bed.

If I were going to install WordPress “for real” on a live web site, I would have used an FTP client to upload the .zip file to the desired directory at my hosting service and unziped the file there. Firefox has a terrific and *free* FTP client, FireFTP, that can be used for the upload.

(3) Make the Database

At this point, the WordPress database needs to be made. WordPress requires a database to store the site content and other information. I use MySQL for my database server both on my PC test bed and on my live sites. I use phpMyAdmin as an interface to MySQL.

Making the database is really simple using phpMyAdmin. I simply start phpMyAdmin, enter the database name, and hit the “Make” button. WordPress will make the tables it needs in the database.

(4) Make wp-config.php

WordPress needs to know how to access the database once it has been made. That’s what the wp-config.php file is for. WordPress includes a file called “wp-config-sample.php.” This file needs to be modified with the database access information and renamed to “wp-config.php.”

Open the config file with any text editor. The critical entries are DB_NAME, DB_USER, DB_PASSWORD, and DB_HOST.

As an enhanced security measure, I obtained a unique SECRET_KEY and pasted this into the file. I then saved the edited file as wp-config.php. The text below shows the code I changed:

// ** MySQL settings ** //

define(‘DB_NAME’, ‘wordpress’); // The name of the database

define(‘DB_USER’, ‘rtivel’); // Your MySQL username

define(‘DB_PASSWORD’, ‘MyPassword’); // …and password

define(‘DB_HOST’, ‘localhost’); // 99% chance you won’t need to change this value

// Change SECRET_KEY to a unique phrase. You won’t have to remember it later,

// so make it long and complicated. You can visit http://api.wordpress.org/secret-key/1.0/

// to get a secret key generated for you, or just make something up.

define(‘SECRET_KEY’, ‘diq`~@|CH6)l@u>x;hA>1ew1maZ/)ToE!y%}}ZYAI!=V^L()eooB!0V+k8LJa!Eh’); // Change this to a unique phrase.

(5) Run the WordPress Installer

After completing the edit of the wp-config.php file, I started the installation script by entering this URL to my Apache server into my browser:

localhost/wordpress/wp-admin/install.php

For a live site, the URL might be something like this:

yourdomain.com/wordpress/wp-admin/install.php

The first installation screen questions for the blog name and contact email address.

The next screen announces a successful installation and provides a username and password for the administrator. Be sure to save this password!

The installation is now complete. I can now log into Wordpress and start managing the blog, customizing the theme, or adding content.

Or, I can click the link at the top of the log-in screen and go to the blog’s home page.

If you don’t manually make a wp-config.php file, WordPress will prompt for the information it needs and try to complete the installation.

That’s it! WordPress should now be installed.

Yours for a more successful blog,

Royce Tivel

For an extended version of this article, complete with numerious images showing, step-by-step, the procedures described in the article, please visit http://www.selectdigitals.com. The extended version also contains information about how to theme WordPress.
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Different Varieties Of Affiliate Marketing

March 10th, 2010

The benefits of affiliate marketing is more pronounced today than before. This is one of the main reason for the immense popularity of affiliate marketing programs among so many thousands of internet marketers.

Latest web technology has enabled the affiliate marketers to get their statistics and income figures the moment they make an affiliate sale. It is now possible to use companies like PayPal for payment and receipt processing. This has highly curtailed the time that an affiliate marketer needs to wait for his payments to be collected from the merchants.

Both the affiliates and the merchants have now realised that affiliate marketing is effective for both of them. The merchants perceive affiliate marketing as an opportunity to advertise their products at a much lesser cost. On the other hand, the affiliates see affiliate marketing as a uncomplicated way of earning profits online by doing something which they like most, and that is web publishing.

Just as the popularity of affiliate marketing has gone into overdrive, similarly the outlook of people has changed for the better about affiliate marketing. Affiliate marketing is no longer considered as a secondary method of marketing by the merchants, or as an additional income source by an affiliate marketer. For merchants and affiliates alike, affiliate marketing is now considered as a main source of profits and revenues.

We now need to analyze what type of affiliate marketing will work best for any person? Are there any differences in affiliate marketing programs? Are the paybacks from these programs the same? Which are those affiliate marketing programs that work better than the others?

There are really varieties of affiliate marketing, and the types will depend on how you are going to classify them. The primary classification of affiliate marketing programs falls under two categories: pay-per-click (PPC), and pay-per-performance (PPP).

1. Pay Per Click (PPC) – PPC is the most well loved type of affiliate marketing for affiliates with small websites, and probably the simplest way for them to earn money. In this affiliate marketing type, the merchant pays his affiliate whenever a visitor is referred to his site, that is whenever someone clicks through the merchant’s banner or text ads. The affiliate gets paid a certain amount even if the visitor he referred does not buy anything from the merchant’s site. But, typical fees for PPC affiliate programs are small, usually not exceeding a dollar for every click.

2. Pay Per Performance (PPP) – PPP affiliate marketing is well liked among merchants and is also the most rewarding type for the affiliates. In this type of affiliate program, the merchant pays the affiliate only when his referral converts into an action – that is whenever the visitor he has referred really buys something from the merchant’s site or when the visitor becomes a lead. This means that the merchant saves a lot on his own direct marketing efforts. On the other hand, this type of affiliate marketing becomes financially most rewarding for the dedicated affiliate, for commissions in PPP affiliate marketing usually comes in the range of 15% to 20% of the actual product sales. And, in the case of e-products or e-goods, the affiliate commission can go as high as 70 – 75% of the sale price.

Pay-per-performance affiliate marketing can further be classified into two types: pay-per-sales (PPS) and pay-per-lead (PPL). Both these are highly well loved.

a) Pay Per Sale (PPS) – In a pay-per-sale type of affiliate marketing, the merchants pay the affiliate a certain fee whenever the visitor he has referred to the merchant’s site really buys something from the merchant’s site. Affiliates are often paid on commission basis, although other merchants would opt to pay a fixed fee. But no matter what the basis of the fee is, it is generally higher than the fee paid to affiliates in a pay-per-click affiliate program.

b) Pay Per Lead (PPL) – The pay-per-lead type of affiliate marketing is a slight variation of the PPS type and is often used by insurance and finance companies and other companies who rely on leads for their company to grow. In this type of affiliate marketing, the affiliate is paid whenever the visitor he referred to the merchant’s site fills up an application form or any similar form related to the business of the company. Compensation for this type of affiliate marketing is based on a fixed fee whose rates approximate that of the fixed fee in the PPS type. Generally, the sales conversion rate is the highest in the case of PPL, because, the visitor is not required to buy anything but only complete a non-financial transaction, like, filling up an application form, subscribing to a newsletter, etc.

Aside from these three specific types of affiliate marketing, a lot of other affiliate marketing types exist. If the classification is based on the depth of the affiliate network, it can be classified as single-tier, two-tier, and multi-tier affiliate marketing. There is also another type of affiliate marketing that pays the affiliate each time the customer he has referred buys something from the merchant’s site.

Single-Tier, Two-Tier, and Multi-Tier Affiliate Marketing

These types of affiliate marketing are based on the different levels or tiers in the affiliate network by which payments are made.

A) Single Tier – In a single-tier affiliate marketing program, the affiliates are only paid based on the direct sales or traffic he has referred to the merchant. All the previously mentioned affiliate marketing types (i.e. PPS, PPL, and PPC) fall under the single-tier classification.

B) Two Tier – In two-tier affiliate marketing programs, the affiliates are not only paid for the direct traffic or sales that he brings to the merchant’s site, but also on every traffic or sales referred by other affiliates who joined as sub-affiliate of the above affiliate marketer.

C) Multi Tier – Multi-tier affiliate marketing works the same way, although the affiliate gets additional commission for more number of levels of affiliates in different tiers in the affiliate network.

D) Residual Income Affiliate Marketing – In this type, apart from the affiliate getting paid for every customer he has referred to the merchant’s site, the affiliate is also paid whenever the customer he has referred goes back to the merchant’s site and buys another product. Commission for such type of affiliate marketing is based on either percentage of sales or based on fixed fee.

Every affiliate marketer finds that these different affiliate marketing methods work differently for each of them. For instance, multi tier affiliate marketing, also called Multi-Level Marketing (MLM) is a highly hard type of internet marketing and it does not work for everyone. As a matter of fact, many legitimate marketers consider MLM as illegal or something which is undesirable.

An affiliate marketer has to try out different methods and choose which will work best for him or her. He/she should then concentrate on those affiliate marketing methods which are suitable for his/her style of internet marketing business.

To Succeed, read Rajagopalan’s blog, Benefiting From Two Tier Affiliate Programs, Visit Top 100 Affiliate Marketing Programs
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What Makes a Premium Wordpress Theme Premium?

March 9th, 2010

WordPress has become a hugely well loved open source blogging and publishing platform. The abundance of free themes and plugins as well as its ease-of-use have contributed to the attraction and popularity for using WordPress. While there are some fantastic free themes for WordPress, many only offer basic functionality and simplistic designs.

Since late 2007 but an increasing number of WordPress theme developers have been offering premium WordPress themes – themes which are offered for a fixed price. These premium WordPress themes are usually sold for between $50 to $250. Originally only a small number of talented and well-known WordPress theme designers made paid premium WordPress themes which were well designed, highly functional, top-quality themes that transformed a WordPress installation from a simple blog into a powerful content management system. But as the premium WordPress theme business concept spread, more and more WordPress theme designers have hopped on the bandwagon trying to cash on the new trend filling up their portfolio with premium (paid) wordpress themes.

But with greater variety and numbers of paid premium WordPress themes also comes varying levels of quality. So what specifically makes a premium WordPress theme premium? Some characteristics that should set a premium wordpress theme apart from a free theme are listed below:

Quality and Unique Design
Premium WordPress themes should be just that – Premium. They should look better and be of a much higher quality and unique design than compared to those available for free.

Features
While all themes are different, in general premium WordPress themes should have more “Features” than their free counterparts. What that means depends on the theme in question. But some features may include: “Featured Posts” areas, Multiple layout options for the home page, drop down menus, multiple customs templates for pages, custom field options, print style sheets etc.

Customization Options and Fexibility
People want options, so Premium WordPress themes should be customisable. Buying a premium theme will set you apart from the crowd significantly, but since other people will still be using the same theme, premium themes should be able to be easily customized further, whether it be for the layout, colours, images, or all of the above.

Live Preview or Demo
There should be a live demo or preview of the theme so you can test it and check it out before buying. If there is no live preview or demo that should be a warning sign. You should question why don’t they want you to test the theme first? All reputable premium theme sellers will have a live demo full of content for you to test. Explore the live demo thoroughly, testing all pages to see that the theme works properly and there are no errors or mistakes.

Full Support
If you’re buying a premium WordPress theme it should also come with a certain degree of support from the designer. The level of support can vary but and will range from personalised individual support from the designer, to the provision of forums or blog comment sections for asking questions and obtaining support from the designer and other people who have bought the theme.

Supporting Documentation
Premium WordPress themes should come with an instruction manual or document. This should clarify how to upload and install the theme and how to manage any of the options that are built into the theme.

Free Updates
Wordpress is continually being updated and improved and a premium WordPress theme developer should be offering you free updates of the theme when required.

Well Coded and Error Free
There should be no coding errors, misspellings, X images, etc in a premium WordPress theme. The theme has cross browser compatible and been tested to work properly on all the major browsers, plus the theme should have clean and valid code and adhere to strict XHTML and CSS standards.

A comprehensive showcase of premium WordPress themes can be found at Premium WordPress
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Affiliate Classroom 2.0

March 9th, 2010

Product Name: Affiliate Classroom 2.0
Launch Date: August 11th 2009 @ 12 PM EST
Product Author(s): Anik Singal
Product Price: Coming Soon..
Product Guarantee: 30 days

Anik Singal will be releasing his latest product Affiliate Classroom 2.0 on Tuesday, August 11th 2009 at 12 PM EST.

On this page, you will find:

* My Affiliate Classroom 2 Review
* My Affiliate Classroom 2 Conclusion: Is It Worth Your Time & Money?
* Information about My Affiliate Classroom 2 Bonus

* Affiliate Classroom 2.0 Review

Affiliate Classroom 2 is the next generation of online training from Lurn, Inc. The original Affiliate Classroom debuted several years ago and approximately 70% of the graduates of that program say they had all the marketing resources they needed to make money online.

Affiliate Classroom 2 is an improvement and calls itself an online university for affiliate marketers. Made by Anik Singal over a two year period, the Affiliate Classroom 2.0 training course provides step by step blueprints on how to make money online using the tools, techniques and templates that Anik uses to earn millions as an affiliate marketer.

Affiliate Classroom 2 is a comprehensive e-learning suite that includes not only coursework – but the tools, community, support and added edge that entrepreneurs need to make it from “I want to start my own online business” to “I own my own, profitable online business.”

What Does Affiliate Classroom 2 Look Like?

Here’s what Affiliate Classroom 2 members area will look like to students:

Affiliate Classroom 2This is the main page that students will see when logged in to Afffiliate Classroom 2 members area. We’ll touch on each of the main tabs as I cover other areas of the application.

What Makes Affiliate Classroom 2.0 Different from Everything Else Out There?

1. The Affiliate Resume / Affiliate Certification

Since Affiliate Classroom started certifying Affiliate Managers in 2007, Affiliate Managers, Networks and everyone else in the industry has been asking us: Can you certify Affiliates?

Well now we can say: Yes!

Affiliate Classroom students receive a “Class” ranking. This tells them, us, YOU and everyone else they are in touch with what level affiliate they are using a scale of 1 to 10 (10 being the cream of the crop Super Affiliates.)

Affiliate Classroom use a combination of testing and real-world action to certify affiliates and give them a class ranking. Here’s what the “formula” looks like:

Affiliate Classroom FormulaAs students complete coursework and meet milestones, they go their way up the rankings. A Status Bar at the top of every page within Affiliate Classroom 2 reminds the students of their Class ranking and encourages them to increase it.

2. An Insane Number of Training Courses

Affiliate Classroom 2.0 is loaded with fantastic training materials that show students exactly how to setup their website, generate traffic and drive buying customers to merchants/advertisers in return for top commissions.

Affiliate Classroom 2 is promising over 250 training courses available by the end of the first year. But, they are no slackers even now because there are 62 Courses being offered at launch covering the following topics

1. Affiliate Marketing – this section includes everything from the basics to advanced business models such as:

* Is Affiliate Marketing Right for You? If it isn’t, don’t you want to know immediately before you waste your time and money on something you don’t really want to do?

* What Affiliate Marketing Is and How It Works

* Affiliate Business Models

* Paid Search (PPC) Affiliate Business Model

* Natural Search (SEO) Affiliate Business Model

* Email (Opt-In) Affiliate Business Model

* Content Affiliate Business Model

* Comparison/Direct Sales Affiliate Business Model

* Community/Membership Affiliate Business Model

2. Legal and Ethical Considerations – this section provides you with “must know” information so you do not get into legal or ethical distress as a result of just plain ignorance of the law covering:

* Legal & Ethical Issues in the Affiliate Industry

* Email Ethics and Spam Legislation

* Business Entities & Tax Considerations

3. Monetization – obviously the goal of setting up an affiliate site is to generate income. This section shows you exactly how to do that by discussing:

* Earning Commissions, CPA, and Other revenue sources

* Finding Products

* Finding Products that Fit Your Niche

* Niche Research & Selection

* Niche Research Tools: Free & Paid

* Merchants & Networks

* Finding & Evaluating Merchants

* Working with CPA Networks

* Working with ClickBank & Similar Networks

* Monetization: Choosing Affiliate Offers

* Monetization: Negotiating Commissions

4. Affiliate Websites – this section provides step by step training on how to setup your affiliate website the right way.

* Getting Started: Infrastructure, Tools, and Budgeting

* Building a Basic Website in HTML

* Choosing a Domain Name

* FTP, CPanel, and File Management

* Website Content & Copywriting Basics

* Copywriting – Articles & Blog Posts

5. Traffic Generation – without traffic to your affiliate website, it is impossible to make any money so traffic generation is one of the most vital topics in the training. The following topics are covered:

* Traffic Basics: Types of Traffic

* Traffic Basics: Keywords & How They Affect Traffic

* Traffic Basics Metrics & Stats

* Free Traffic: Basic Models and Overview of Methods

* Free Traffic: Natural Search

* Free Traffic: Blogs and RSS

* Free Traffic: Opt-in and Email

* Paid Traffic: Paid Search (PPC)

* Paid Traffic: Ezine Advertising

* Paid Search: Principles and Best Practices

* Paid Search: Keywords, Bidding, and URLs

* Paid Search: Campaigns and Quality Score Issues

* Paid Search: Landing Pages and Websites

* Paid Search: Testing and Optimizing

* Paid Search: Intro to AdWords

* Paid Search: AdWords Campaign Setup

6. SEO Basics – search engine optimization is one way of getting free traffic from the search engines. But, to do so, you need to know the rules and how to use them effectively.

* SEO: Overview of Best Practices

* SEO: Keyword Research – Basic Methods

* SEO: On Page Factors

* SEO: Off Page Factors

* SEO: Link Building

7. General Marketing – No matter how fantastic your website is, you still need to market the products you are promoting.

* Blog Business Models

* Content Marketing: Article Marketing

* Blog Marketing: Overview of Best Practices

* Blog Directories

* Web 2.0 Marketing: Overview of Best Practices

* Social Bookmarking: Why and How

* Viral Marketing: Video

* Email: Autoresponders

* Email: Incentivized Lists and “Squeeze” Pages

These first 62 courses appear to be a very excellent basic curriculum that will get you up and running and hopefully making some money online in a honestly small period of time.

3. More Supportive Content Than You Can Shake a Stick at

Not only is Affiliate Classroom 2 Training loaded with courses, we’ve also added a ton of fantastic supportive materials.

Just take a look at the menu on the right – taken directly from the Training tab from Affiliate Classroom 2.0

Students can find everything from articles and case studies on a wide variety of affiliate marketing tools and techniques – to printable tip sheets and audio and video presentations that help reinforce the lessons in each of the courses.

Students can search the entire database of content by keyword – and – they can view lists of related content with each piece with the convenient list of “See Also” materials.

4. Fully Integrated Tools

Affiliate Classroom 2 ToolsAs if coursework, training and a ton of supportive content weren’t enough – we’re also filling Affiliate Classroom 2 with a fantastic suite of tools.

Students can place their training to work using our keyword tools, URL tracking tools, a traffic-tracking tool that is simple to implement and know, and a Datalocker where they can keep track of passwords, links and other files.

PLUS – Paid students have access to a fullyfunctional, hosting-included website builder. So there are no excuses – students can become affiliates straight away!

5. A Community Built for Serious Networking

Affiliate Classroom 2 CommunityThe Affiliate Classroom 2 Community is more than just a forum… of course we have a forum…

But, we also have a way for students to build their professional, affiliate profiles. Along with their Class rankings, we track their:

* Websites
* Niches per site
* Promotional methods per site

We’re working to help them build their resume – to use when applying for program and negotiating higher commission rates – AND when finding other affiliates to partner with.

Students can find one another and make profitable “friendships” with other affiliates in the same niche or using similar promotional methods.
They can communicate with each other in the forum – and one-on-one through the internal messaging system.

* Affiliate Classroom 2.0 Conclusion: Is It Worth It?

Affiliate Classroom 2 is an brilliant training course for those who want to start a profitable online business or bring their existing business to the next level. If you are pressed for time or are more comfortable using self-paced individualized training, then this is the program for you. Affiliate Classroom 2 is designed to be flexible enough to fit and schedule and learning pace. I highly recommend Affiliate Classroom 2.0 course.

* Affiliate Classroom 2.0 Bonus

I have prepare the largest Affiliate Classroom 2.0 Bonus packages for you. My Affiliate Classroom Bonus package is absolutely RELEVANT to what you’ll learn from Anik Singal and they COMPLIMENT all the sneaky tactics of Affiliate Classroom 2.0

In other words you won’t be getting a bunch of outdated PLR junk to clutter up your hard drive and you won’t be getting a bunch of crap that distracts you with information overload. My Affiliate Classroom 2 Bonus will help you to make MORE money in the long run!

To see more detail information about My Affiliate Classroom 2.0 Bonuses package, please visit the link below:

http://affiliateclassroom2blog.blogspot.com/2009/08/affiliate-classroom-2-bonus.html


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